Saturday, May 5, 2007

A subdomain redirect trick for web marketing.

If you aren't familar with subdomains, they are the first part of a URL name that will typically replace the www. in a URL web address. A company could end up referring to their support department by going: support.company.com, rather than www.company.com/support . This saves on typing. I use subdomains heavily.

Any I use subdomains to track how effective an add campaign is going and find out where people are finding a page from. For my success principles eBook, I have several URLs: RevTEADoc.BLTeks.com (for people who find out about the eBook through this blog), MyTEADoc.BLTeks.com (for people who find out about the eBook on Myspace) and TEA.1UpAndUp.com (for people who find out about the eBook as a bonus offer on my 1Up and Up System web page). All these subdomains redirect to one URL I am using to reference where the most recent version of the Success Principles eBook exists.

By using subdomains in this manner, you can track where people find out about your web page from. I am able to then go through my control panel with Hostgator and find out how many times a subdomain was access. This enables me to track how frequently a web page or marketing campaign is resulting in a web page I have being accessed.

I also am posting this here so, in the event people see this weird set of URLS all around BLTeks.com, so they can get an idea why I am doing it.

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