Find your voice.

I once read a book on doing standup comedy. The write goes on to explain in one section of a book, how each comic needs to have material that fits their personality and who they are. He explained that a blonde woman tried to use Bill Cosby's material and it just didn't work.

Anyone on this note, I mention it is the same for anyone else in business, when it comes to marketing. You need to have your material match you and who you are. You need to represent yourself in the most positive genuine light as possible, and what you have to offer. It has to stand out as unique or you will get lost in the mix of other voice. Also, being positive is key here. Because you come off as bleh, no one is interested. There is enough bleh in the world.

So, in a nutshell, find your voice.

A subdomain redirect trick for web marketing.

If you aren't familar with subdomains, they are the first part of a URL name that will typically replace the www. in a URL web address. A company could end up referring to their support department by going: support.company.com, rather than www.company.com/support . This saves on typing. I use subdomains heavily.

Any I use subdomains to track how effective an add campaign is going and find out where people are finding a page from. For my success principles eBook, I have several URLs: RevTEADoc.BLTeks.com (for people who find out about the eBook through this blog), MyTEADoc.BLTeks.com (for people who find out about the eBook on Myspace) and TEA.1UpAndUp.com (for people who find out about the eBook as a bonus offer on my 1Up and Up System web page). All these subdomains redirect to one URL I am using to reference where the most recent version of the Success Principles eBook exists.

By using subdomains in this manner, you can track where people find out about your web page from. I am able to then go through my control panel with Hostgator and find out how many times a subdomain was access. This enables me to track how frequently a web page or marketing campaign is resulting in a web page I have being accessed.

I also am posting this here so, in the event people see this weird set of URLS all around BLTeks.com, so they can get an idea why I am doing it.

You can't please everyone, but watch your sig!

I have been using MySpace to end up promoting myself and network for my business. I have been getting out there and making friends. Well, I think I finally got it nailed down. But I get blasted by some teenager on there for being a comment spammer and telling me to die. I know earlier on I overdid it a bit, but now I happened to reduce it to a one liner at the bottom of my signing a thank you to being added with: "My blog on being Rich: TheRantsOfTheRich.BLTeks.com". YES I am marketing there, and getting people to visit here, but not overly so.

All I can say is watch you sig and don't do it. Well, I also had someone else inquire into what I am doing, and if that translates into business, then that is what matters. One won't please everyone, but it is important not to overdo it either.

Basic net etiquette gives one 1-3 lines below their sig to promote. Please respect that.