If you want to have any success on the Internet, you are going to need to brand and market yourself. I said YOURSELF. I did NOT say your COMPANY, or your BUSINESS OPPORTUNITY. It is key you lead with yourself, and sell yourself. In the business opportunity arena, people will face multiple people they can sign up under, so you are competing against other people out there to build your downline. Yes, you do have competition, whether you know it or not.
So, on this note, you need to give yourself a good name on the Internet. Picks some clever name that fits who you are and matches success. It needs to stand out. Bobby Bland just isn't going to cut through the noise. But, "Big Bucks Bobby", for example, might. You need to stand out and differentiate, in a way that shows success.
The Rich Jerk has been particularly noted for this, complete with the obnoxious image, that works, because is selling success. I brand myself as "The Rich" ("Not a Jerk, just Rich") for branding reasons. And the last part is to differentiate myself from "The Rich Jerk". My name is Richard, so Rich and "The Rich" are natural play on words with this, and more valuable than Richard. I could also possible go with "Dick", but Rich works better for me.
Anyhow, you must brand and market you first, not your business opportunity. People who lead with their business opportunity and company replicated website sell to the Borg real well, but not ordinary people.
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Your personal brand will drive the sucess of your business. If people trust you, then they will project that onto your business.
It's that simple
Dan Schawbel
www.personalbrandingblog.com
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