I recently picked up Perfect Wealth Formula. I was considering it and felt it as a complimentary product to what I am doing to EDC. It allows you to get in at $597 now, and will have people grandfathered in at the $900 level soon (check it out to see). Different products, different price point, and different compensation system (it uses a subaffiliate compensation system). Well, I had to buy it from someone. I had multiple choices. The one I went with didn't bash EDC, and is also a top earner with that. Others I looked at were saying negative things about EDC, even those in the program. Considering I like EDC it was important I find someone who likes it also.
What is the lesson here? In the area of selling and marketing one may have to go negative from time to time, or at least do a comparison of what they are selling compared to a competitor. However, if you base your sales pitch on why a possible competing product sucks only, and speak on how much money you are making, you can risk losing sales.
Yes, it is important to be honest, but also important to be positive. People who weren't with me, who ripped down EDC in front of me, lost a sale.
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