Rejection doesn't matter. Cost per result does.

It is human nature to fear rejection. People take it personal and allow it to bend them out of shape. Well, let me say that rejection doesn't matter. What you have isn't a fit for everyone. Maybe what you offer doesn't mesh with their values, or is out of their budget, or they just don't have time for it. When you are in business you will be sorting through a lot of leads to find ideal prospects who sign up for what your business offers.

Well, while rejection doesn't matter, what does matter is how much it costs to get your desired results. If you have something that will generate very poor results, but costs next to nothing in time or money or anything else you have, do it. Of course, as you work up a better use for your time and money, you can consider dropping it. Anyhow, let me give you an example of what I personally use.

An example of something like this is myself putting business card sized sizzle or drop cards that carry classified ad information that get people interested, in a cheap card holder (made out of a coin envelop), with the business card sticked on front of it. The cost of the cards and display is cheap. The time effort is minimal. And the results are poor. But, I get occational calls from them. In other words, it works, but poorly. Is it worth doing? Yes. I actually got one woman to sign up for my no cost Telebay service for Internet phone service due to the cards. Not great results, but still worth doing. I personally believe also having the cards out enables me to deduct my drive expense. My use of Traffic Swarm is another example. I have gotten numerous leads from Traffic Swarm.

When you are starting out, with low cash and resources, you may have to lean on such activities that generate poor results but are cheap. Just don't take the poor results personally.