Thursday, April 5, 2007

A word on replication.

Network marketers LOVE to throw the word around about "replication". The concept is one that if you have a replicatable enough system, you will have mass success. It presumes that life consists of humans like "The Borg" and your objective is to clone these people.

Replication is a myth. People can get TRAINED, if they are motivated to. Systems can be REUSED by mass numbers of people, particularly in the internet. Ideas can be shared and reused, but replication? It is a myth. If you think you will just find some simple system and just follow three steps and make TONS of money, you are sadly mistaken. Eventually these steps to grow old and wear out. And if everyone does the same thing (gee, we replicated the prototypical rep for a company) it gets old. People see it a mile away and end up disapppointed.

Again, replication is a myth. Training, and reuse of systems that work are not.

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