Is the money in the list?

There is an expression, "The money is in the list". Well, this is true ONLY if the list you have consists of people who want to hear from you. If you buy some list of luck warm prospects, who signed up some form to get a free videogame system, and then you spam them with a money making opportunity, well that list isn't worth anything. There is no money in the list. If you stole someone else's list and tried to spam, that isn't worth much either.

So, is the money in the list? Only if it consists of people who want to hear from you and what you have to offer, preferably your OWN list you built. List building is a top skill that, if you acquire a skill at it, you will make money.