In life, there are challenges. During these times, it is easy to think retreat, to give up and think you can save your way out of a situation. Prudent managing of money is important every time, and a budget (please don't call it that, call it a "money management system" or you won't do it) are is essential, but no one got rich by cutting costs. In good times or bad, it is the same. They key is growth. Everyone needs to grow, themselves and their business.
Ben and Jerry go into their book "Ben and Jerry's Double Dip: How to Run a Values Led Business and Make Money Too" about how they were faced with a situation with their business where they had the options of staying the same, decline or growth. In response to this, they decided growth was really the only option.
Well, if it is good enough for Ben and Jerry, it is good enough for me.
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